Women Have Gone Further Than The Ad World Knows
Women Have Gone Further Than The Ad World Knows
- But that does not mean the issue should not be voiced. It must be, especially in light of the census and World Bank data last year that show, despite economic growth, India has the worst record of women in workforce among BRIC markets. A large part of this is attributed to rural India, but a closer look at statistics shows that urban India isn’t much better.
It is hence not very surprising to see ads and other content that not only advocate women equality but also encourage them to work in jobs conventionally atypical of women.
Creative veterans have said time and again that creativity can drive human progress. While, it would appear that professionals in India are taking their roles in this context very seriously, these recent examples are only reflecting the changes already happening in India.
- But that does not mean the issue should not be voiced. It must be, especially in light of the census and World Bank data last year that show, despite economic growth, India has the worst record of women in workforce among BRIC markets. A large part of this is attributed to rural India, but a closer look at statistics shows that urban India isn’t much better.
It is hence not very surprising to see ads and other content that not only advocate women equality but also encourage them to work in jobs conventionally atypical of women.
Creative veterans have said time and again that creativity can drive human progress. While, it would appear that professionals in India are taking their roles in this context very seriously, these recent examples are only reflecting the changes already happening in India.